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What is the best body moisturiser for dry skin?

What Does Vitamin C Do?

What is Vitamin C?
Vitamin C, also known as ascorbic acid, is a water-soluble vitamin that the body is unable to produce naturally but is key to skin and tissue health. It’s a potent antioxidant which can help protect against free radical damage and is renowned for its brightening properties.

What can vitamin C do for the skin?

Cellular oxidation – which vitamin C helps to prevent –  is what happens to the skin when stressors from free radicals (like smoking, sun exposure, poor diet and high alcohol consumption) occur at a faster rate than the body can naturally cope with. This in turn can break down natural collagen levels, aka the structural proteins in the skin, and damages skin cells resulting in a dull-looking complexion, lack of elasticity, the development of fine lines and wrinkles, and hyperpigmentation.


Food for thought

When ingested in food, vitamin C-rich foods like strawberries, kiwi, bell peppers, broccoli, spinach and oranges all help to strengthen the body’s immune system, lower cholesterol and blood pressure, and boost skin cell health.


You can introduce Vitamin C into your skincare without disrupting your regular routine, with brilliant brightening and boosting results.

La Roche-Posay would recommend...

PURE VITAMIN C10 Serum should be used before your suncare and applied in small circular motions to the skin. It’s a non-sticky and non-greasy formula that’s absorbed quickly and works to smooth out and even skin tone and target discolouration. It’s also specifically formulated for sensitive skin.


Try introducing vitamin C into your beauty routine for anti-pollution and anti-aging results. In addition, we recommend using hyaluronic acid in your daily beauty routine too.

A serum, for example, can be a simple new step to introduce without sacrificing your other skincare products, and can be applied at both morning and/or night-time depending on your preference.


The Hyalu B5 Hyaluronic Acid Serum by La Roche-Posay works to restore your skin cells with moisture, creating plumper-looking skin that is able to retain more water on its own. Hydrated skin in turn can lead to a more radiant complexion and reduced signs of aging.


With the help of vitamin C and hyaluronic acid, you can help restore and protect your skin health, and keep signs of early aging at bay.

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